Why some people book and others don't
Mums on Instagram are 3× more likely to book you.
Your highest-converting visitors came from saved IG posts, not paid ads.
$99/month, cancel any time
You're doing the marketing. You're just not sure it's working.
Backkr reads your website data and tells you exactly who's buying from you, where they came from, and what to do next to get more of them.
No agency. No jargon. No guessing.
7-day free trial · 5 minute setup · Trusted in NZ, AU and the UK
Trusted by service businesses in New Zealand, Australia and the UK
TMC
hmn.plus
Millie Taylor
Sustainability
Sustainability
humaneer.
MOAMinistry of
MANATŪ MĪHARO
MANATŪ MĪHARO
See Backkr in action. A quick tour.
Finally understand what your website is actually doing.
Most marketing advice is generic because it's not built from your business. Backkr combines your real website data with a detailed picture of who's actually buying from you, and turns it into a clear plan for getting more of them.
Here's how it works.
Five minute setup. No marketing experience needed.
01
Connect your website data
One click and we're in, just your email address, no login required. Works even if GA4 has been sitting in the background collecting dust since you set it up.
02
See who's actually showing up
Backkr analyses your real visitors: who they are, what brought them there, what made some get in touch and what stopped others. If the people showing up aren't the clients you want, Backkr helps you find better ones.
03
Get your plan for the week
A plain-English list of what to do next: who to target, where to show up, and what to fix first. Not a template. Built from your actual data.
01
Connect your website data
One click and we're in, just your email address, no login required. Works even if GA4 has been sitting in the background collecting dust since you set it up.
02
See who's actually showing up
Backkr analyses your real visitors: who they are, what brought them there, what made some get in touch and what stopped others. If the people showing up aren't the clients you want, Backkr helps you find better ones.
03
Get your plan for the week
A plain-English list of what to do next: who to target, where to show up, and what to fix first. Not a template. Built from your actual data.
The kind of things Backkr finds in your first week.
Real insights from real website data. Not generic advice, not templates.
Where your best clients are actually coming from
Your LinkedIn comments drive more leads than your posts.
Visitors from comment threads convert 4.1× higher than feed clicks.
Why people are leaving without getting in touch
Pricing-curious visitors are leaving the FAQ page.
63% bounce within 12 seconds. Add a starter price band to win them back.
Quick wins hiding in plain sight
You rank #2 for 'salon Wellington' but nobody clicks.
Your meta description doesn't say what you do. One rewrite equals +18 visits per week.
Who your best clients actually are
Solo founders in Auckland visit on Sunday nights.
A Sunday-evening email beats Tuesday 9am for this audience by 2.4×.
What's stopping people from booking
Your booking page loses 41% of mobile visitors.
Form is below the fold on iPhone. Move it up. 11 extra bookings per month modelled.
One tool instead of three problems.
Most small business owners trying to do their own marketing end up stuck between the same three bad options:
A marketing agency that charges thousands, works from a generic playbook, and never really understands your business. A pile of disconnected tools, a GA4 account you can't read, a scheduling app, an SEO tool, that don't talk to each other and take hours you don't have. Or a marketing course that teaches you how marketing works in theory, but still leaves you figuring out what your business should actually do on Monday morning.
Backkr is none of those things.
It reads your real website data, tells you who's actually buying from you and why, and gives you a plain-English plan for getting more of them. Every week. Built around your business, not someone else's template.
Who your best clients actually are
See exactly who's visiting your website, what brought them there, and what finally got them to get in touch, versus what stopped everyone else.
Why some people book and others don't
For each type of customer, Backkr shows you what motivated them to reach out and what got in the way for others. So you know what to say and what to fix.
Where your best clients are coming from
See which channels, Google, Instagram, LinkedIn, referrals, are actually sending you clients, not just visitors. Stop spending time where it isn't working.
What to post and where
Speak into your phone and Backkr turns it into ready-to-schedule content, written in your voice, for the specific people you're trying to reach.
Your full marketing strategy, built around your business
Not a template. Not generic advice. A strategy built from what's actually working in your business, updated as your data changes.
Business owners who chose Backkr over another marketing course.
Service businesses across New Zealand, Australia and the UK using Backkr to find more customers, and convert them faster.
“I'm loving Backkr. Still working through implementing the insights. Such a great product.”
Simon Collins
CRO · Lightning Pay
“I compared a client audit I'd just finished with Backkr. The analysis and recommendations were spot on. You're building something epic.”
Mia McGregor
Marketing consultant
“As a small business owner, Backkr is perfectly suited to my beginner needs. It guides you through marketing in a way that feels helpful, not overwhelming.”
Millie Taylor
Founder · Millie Taylor Sustainability
“Loved seeing it, it's going to be suuuuper useful, I can already tell.”
Clarissa Hirst
Business Owner
“This is such a helpful review, I can totally see myself using Backkr from this!”
Renata Wiles
Founder · Roam With Kids
“Complete beginner here and it's going well so far. I'm loving it, it's helping me learn to get the best out of my website, which I've had no idea how to use.”
Beginner user
Service business owner
“I'm loving Backkr. Still working through implementing the insights. Such a great product.”
Simon Collins
CRO · Lightning Pay
“I compared a client audit I'd just finished with Backkr. The analysis and recommendations were spot on. You're building something epic.”
Mia McGregor
Marketing consultant
“As a small business owner, Backkr is perfectly suited to my beginner needs. It guides you through marketing in a way that feels helpful, not overwhelming.”
Millie Taylor
Founder · Millie Taylor Sustainability
“Loved seeing it, it's going to be suuuuper useful, I can already tell.”
Clarissa Hirst
Business Owner
“This is such a helpful review, I can totally see myself using Backkr from this!”
Renata Wiles
Founder · Roam With Kids
“Complete beginner here and it's going well so far. I'm loving it, it's helping me learn to get the best out of my website, which I've had no idea how to use.”
Beginner user
Service business owner
Simple pricing
One plan. Everything you need.
$99per month
7-day free trial. No credit card needed.
- See exactly who's visiting your website and why some of them book
- A plain-English action list every week, no guesswork, no generic advice
- Know which channels are actually sending you clients and which are wasting your time
- Content written in your voice, for the specific people you're trying to reach
- Quick wins for showing up better in Google search/AI Search
- 5 minute setup. Cancel any time.
Questions? Good.
Everything you need to know before getting started.
Small business owners and solo founders who are doing their own marketing and want to stop guessing. If you run a service business, consulting, health, trades, creative services, hospitality, and you want more clients without hiring an agency, Backkr is built for you.
Start your free trial.
Know your business better this week.
Connect Google Analytics. 5 minute set up. Get your first plain-English read on your business.