# Backkr

> AI-powered marketing insights for consultants and service business owners. Connect Google Analytics, get data-driven customer personas, ad targeting recommendations, and plain-English reporting — set up in under 2 minutes.

## About Backkr

Backkr turns your Google Analytics into clear customer personas, targeting recommendations, and plain-English reporting. Built for solo marketers, consultants, and small service business teams (under 5 people) who want to grow beyond referrals and word-of-mouth.

- Website: https://backkr.com
- App: https://app.backkr.com
- Based in: Christchurch, New Zealand
- Founded by: Kate Radcliffe-Reid and Damon

## Key Features

- Data-driven customer personas from Google Analytics
- Ad targeting recommendations for Meta and Google Ads
- Plain-English GA4 reporting
- Content performance analysis
- Growth channel identification
- AI search visibility guidance

## Pricing

- 3-day free trial
- $99/month NZD
- No lock-in contracts

## Target Audience

- Consultants and white-collar service business owners
- Small teams (1–5 people)
- Businesses with existing websites and GA4 data
- DIY marketers who want support, not an agency
- Revenue range: $100K–$1M

## Pages

- [Home](/): AI marketing insights platform overview and product demo.
- [For Marketers](/marketers): How freelance and in-house marketers use Backkr to deliver client insights.
- [For Founders](/founders): How service-business founders use Backkr to grow without an agency.
- [Need a Website](/needawebsite): Backkr's done-for-you website build, $3,500 NZD + GST, live the same week.
- [About](/about): Meet the team and learn the Backkr mission.
- [Resources](/resources): Marketing guides, playbooks, and AI insights.
- [Handshake (Community)](/community): Free matchmaking hub for freelancers and clients.
- [Sitemap](/sitemap): Full HTML sitemap of every Backkr page.
- [Privacy Policy & SaaS Terms](/privacy): How Backkr handles your data, plus SaaS subscription terms.
- [Services Terms](/terms-services): Terms for consulting and services.

## Blog / Resources

- [AI Tools Every Marketing Agency Should Use in 2026](/blog/ai-tools-for-marketing-agencies): The AI stack for lean agencies.
- [Best AI Tools for Small Businesses](/blog/ai-tools-for-small-businesses): A practical 2026 guide.
- [Conversion Rate Optimization for Digital Marketing](/blog/digital-marketing-conversion-rate-optimization): Complete CRO playbook.
- [AI Analytics Tools](/blog/ai-analytics-tools): Turn data into decisions, not just dashboards.
- [How to Automate Digital Marketing](/blog/automate-digital-marketing): Without losing the human touch.
- [All-in-One Digital Marketing Platform vs Best-of-Breed](/blog/all-in-one-digital-marketing-platform): How to choose.
- [Marketing Agency Reporting Tools](/blog/marketing-agency-reporting-tools): Reports that retain clients.
- [Content Distribution Management](/blog/content-distribution-management): Get your content seen by the right people.
- [Best AI Marketing Tools 2026](/blog/best-ai-tools-for-marketing-2026): Top picks for the year ahead.
- [Digital Marketing Analytics Dashboard](/blog/digital-marketing-analytics-dashboard): What to track and why.
- [Conversion Rate Optimization](/blog/conversion-rate-optimization-digital-marketing): Step-by-step optimization guide.
- [AI for Small Businesses Guide](/blog/ai-for-small-businesses-guide): Where to start with AI.
- [Content Distribution & Creative Automation](/blog/content-distribution-creative-automation): Scale your creative output.
- [All-in-One Digital Marketing Platforms](/blog/all-in-one-digital-marketing-platforms): Reviews and comparisons.
- [Simplify Market Research with AI](/blog/simplify-market-research-ai): Faster, cheaper insights.
- [Automate Marketing with Zapier & AI](/blog/automate-digital-marketing-zapier-ai): Workflow automation guide.
- [Google Ads for Consultants](/blog/google-ads-for-consultants): Get clients beyond referrals.
- [How to Show Up in AI Search](/blog/ai-search-visibility-for-consultants): Get recommended by ChatGPT and Google AI.
- [Why Your Meta Ads Aren't Working](/blog/meta-ads-not-working-consultants): Common pitfalls and fixes.
- [Marketing Without an Agency](/blog/marketing-without-agency-consultant-guide): A consultant's DIY guide.
- [What Your GA4 Data Is Telling You](/blog/understanding-ga4-data-for-consultants): Plain-English GA4 guide.
- [Best Marketing Tool ROI](/blog/best-marketing-tool-roi-small-business): For small businesses.
- [Marketing Software CRM Integration](/blog/marketing-software-crm-integration): Connect your stack.
- [Marketing Automation for E-commerce](/blog/marketing-automation-ecommerce): Drive more sales.
- [Marketing Platforms in New Zealand](/blog/marketing-platforms-new-zealand): NZ-specific recommendations.
- [Marketing Tools with Analytics Dashboards](/blog/marketing-tools-analytics-dashboards): Pick the right reporter.
- [Marketing Solutions with Free Trials](/blog/marketing-solutions-free-trials): Try before you buy.
- [Social Media Campaign Software](/blog/social-media-campaign-software): Best tools for social.
- [Email Marketing Tools & Capabilities](/blog/email-marketing-tools-capabilities): Compare features.
- [Multi-Channel Campaign Management](/blog/multi-channel-campaign-management): Coordinate everywhere.
- [Marketing Tools for Lead Generation](/blog/marketing-tools-lead-generation): Convert more leads.
- [Marketing Tools for Freelancers](/blog/marketing-tools-for-freelancers): Get clients fast.
- [SEO Tools for Small Business](/blog/seo-tools-small-business): Rank higher.
- [Marketing Automation for Freelancers](/blog/marketing-automation-small-business-freelancers): Save hours every week.
- [AI Marketing Strategy Tools for Solopreneurs](/blog/ai-marketing-strategy-tools-solopreneurs): Plan smarter.
- [AI Marketing Software & Apps](/blog/ai-marketing-software-apps): Best apps and assistants.
- [AI Content Marketing Tools](/blog/ai-content-marketing-planning-tools): Plan and create content.
- [Digital Marketing Help for Small Business](/blog/digital-marketing-help-small-business): Where to get support.
- [Marketing Without Hiring an Agency](/blog/marketing-without-hiring-agency): A DIY guide.
- [Find Clients in New Zealand](/blog/find-clients-small-business-new-zealand): Best NZ platforms.
- [Online Client Acquisition Strategies](/blog/client-acquisition-strategies-online): Top tactics for 2026.
- [Social Media Advertising to Attract Clients](/blog/social-media-advertising-attract-clients): Paid social playbook.
- [Lead Generation Tools for Small Businesses](/blog/lead-generation-tools-small-business): Top picks.
- [Sales Conversion Rate Software](/blog/sales-conversion-rate-software): Improve close rates.
- [Freelance Platforms to Find Clients](/blog/freelance-platforms-find-clients): Where to post your services.
- [Affordable Marketing Solutions for Startups](/blog/affordable-marketing-solutions-startups): Budget-friendly stacks.
- [Email Marketing to Reach Clients](/blog/email-marketing-reach-clients): Effective outreach.
- [Automated Cold Outreach Tools](/blog/automated-cold-outreach-tools): Tools that work.
- [Client Referral Program Guide](/blog/client-referral-program-guide): Increase referrals.
- [CRM Software for Finding Clients](/blog/crm-software-find-manage-clients): Best CRMs reviewed.
- [Optimise Your Site for Local Clients](/blog/optimise-website-attract-local-clients): Local SEO tips.
- [Paid Search Ads to Get Clients](/blog/paid-search-ads-get-clients): Run campaigns that convert.
- [Business Proposal Templates Guide](/blog/business-proposal-templates-guide): Win more deals.
- [Online Booking for Client Appointments](/blog/online-booking-platforms-client-appointments): Best booking tools.
- [How to Find More Clients as a Consultant](/blog/how-to-find-more-clients-consultant): Complete guide.

## Contact

- Email: kate@backkr.com
- Phone: +64 27 766 4199