You spent 3 hours in GA4 and still aren't sure you're looking at the right thing
You know your way around it. Sort of. But every month it's another quiet afternoon trying to remember which report told you the thing you needed last time.
For in-house marketing managers
Your monthly marketing report, already written.
Backkr turns your GA4 data into a clear, stakeholder-ready story, so you can walk into your next leadership meeting with confidence, not a CSV.
5 minute set up
If you're on a lean team
You're doing the work of three people. Reporting shouldn't be one of them.
Your CFO asks what marketing is contributing, and you panic-build a slide
You know the work is paying off. You just don't have a clean, plain-English way to show it that lands with someone who doesn't live in marketing.
You know what needs doing strategically. You just never get there.
Between the reporting, the requests and the running of campaigns, the actual strategy work, the thinking, the planning, somehow never makes it onto today's list.
You don't need another tool to learn. You need someone to do the reporting for you, so you can get back to the work only you can do.
What you actually get.
The reporting, written. The personas, built. The playbook, ready. So you can spend your time on the work that needs a marketer, not a spreadsheet.
Cuts weekly reporting from hours to minutes
Connect GA4 once. Each week Backkr pulls the numbers, finds what actually moved, and writes it up. You spend 20 minutes reviewing it, not three hours building it.
A plain-English narrative your CEO will actually read
No metrics walls. No screenshots of charts. A short, stakeholder-ready story about what worked, what didn't and what you're doing about it. Ready to drop into a board pack or forward to your CFO.
Customer personas, built from your real visitors
Up to 8 detailed personas based on who's actually showing up on your site, what they care about and what made them convert. The kind of grounding your next campaign brief has been missing.
Weekly plain English growth actions, built for you
A short, prioritised set of growth actions for the week ahead, written for someone who already knows marketing. No 101 explanations. Just the moves that matter for your business right now.
Frees up time for the strategy work you've been deferring
The brief you keep meaning to write. The positioning work that's been on the list since Q1. Backkr takes the monthly grind off your plate so the thinking work can finally get its turn.
Made for lean teams, priced like one
$99 a month. Cancel any time. Less than a couple of hours of agency time, every month, doing the reporting and analysis you'd rather not.
Your weekly close
From four hours of reporting to twenty minutes of review.
Before Backkr
Block out the afternoon. Open GA4. Build the same slides as last month. Export to CSV. Copy numbers across. Write commentary you're not sure anyone reads. Send it at 6pm. Repeat.
With Backkr
Open your Backkr once a week. Read the narrative. Tweak two sentences for your CEO. Forward it on. Spend the rest of the afternoon on the campaign brief you've been meaning to write.
Simple pricing
Less than a couple of hours of agency time.
$99per month
7-day free trial
- Weekly stakeholder-ready report
- Customer personas from your real visitors
- Weekly plain English growth actions
- No lock-in, cancel any time
Marketing managers who got their afternoons back.
“Backkr cut my monthly report from 4 hours to 20 minutes. I got an afternoon a month back, and honestly my CEO actually reads it now.”
Marketing Manager
Melbourne SaaS company
“I'm a team of one. The reporting used to eat my Friday afternoons. Now I forward Backkr's monthly summary to the leadership team and use that time for the strategy work I never got to.”
Head of Marketing
Auckland
“The first time my CFO read the Backkr report he asked me a real question about the customer mix instead of just nodding at a chart. That was the moment I knew I'd keep it.”
Marketing Lead
Sydney
Marketing manager FAQ.
The honest answers to what lean teams ask us most.
No. Backkr does the weekly reporting and analysis grind so you can spend your time on the strategy, brand and campaign work that actually needs a marketer. You stay in charge. We just clear your plate.
Get your afternoons back.
Walk into your next meeting ready.
5 minute set up to connect GA4. First read on your business inside 24 hours. First full report next cycle.
No lock-in. $99 a month.