Backkr was born out of frustration
Kate has run her own small business, out on her own, waiting for the next lead to appear.
Like most founders, she was doing everything herself, late at night, hoping it would work.
She saw too many great businesses stuck for the same reason: not a lack of value, but a lack of customers.
So she built Backkr to make marketing accessible without burnout and wasted spend, for founders and marketers within lean teams.
Our mission is to help 1,000,000 businesses find more customers by 2033.
Good marketing starts with knowing your customer
Kate
CEO
Jenny
Growth
Quinn
Engineering
Our Values
Simplicity
We build marketing tools that are easy for any business owner to understand and use, without needing to hand your marketing off to someone else.
Global Economic Impact
When more small businesses win more customers, communities grow. Backkr exists to help businesses increase revenue and create real economic impact.
Empowerment
Marketing shouldn't feel confusing or out of reach. Backkr gives business owners clarity and confidence to make better marketing decisions themselves.
In the News
Six Startups Putting Christchurch on the Global Tech Map
Backkr featured among six Christchurch startups making customer insight usable for small service firms.
AANZ Runway Event Review by Kate Radcliffe-Reid
Kate shares key learnings on traction and investor relationships from the Angel Association NZ Runway event.
The Founder Who Launched Without a Business Plan
A founder spotlight on Kate Radcliffe-Reid: how she had investors lining up without a traditional business plan.
Solving the Marketing Gap Others Don't Serve
Kate's startup story: how Backkr was born from the gap between expensive marketing solutions and small business reality.