The good stuff. Free.
Playbooks, templates and guides we use every week. Take what's useful, ignore the rest.
28 Ways to Get More Customers Without Spending More on Ads
Simple ideas for small to medium businesses, from Backkr. No bigger ad budget, no marketing degree, no extra hour added to your week.
- Get found locally – reviews, listings, Google Business Profile
- Stay top of mind – newsletters, socials, win-backs, VIPs
- Turn customers into promoters – referrals and loyalty
- Partner, host events and borrow other people's audiences
Get the free guide
Signs you up to Backkr to Business. No spam, unsubscribe anytime.
10 pages – a cover, a plan and seven sections you can work through one at a time.
New guides
Long-form, practical guides written for New Zealand marketers and business owners – no fluff, no gated PDFs.
A step-by-step Backkr setup guide, from connecting your website and analytics to reading your first brand snapshot.
How New Zealand businesses show up in ChatGPT, Gemini and AI Overviews – what these systems read, and how to feed them.
Where NZ websites lose enquiries, how to find the leak with data you already have, and the fixes that move conversion fastest.
Why NZ businesses need both online and offline channels, and how to plan and measure them together without a spreadsheet nightmare.
Why NZ leads arrive in bursts and then vanish, and the operating rhythm that turns inconsistent enquiries into a steady pipeline.
A practical shortlist of marketing software for NZ small businesses, with what each tool is genuinely good at and what it costs you.
An honest comparison of agency retainers and marketing software for NZ businesses – cost, control, speed and when an agency is still right.
Cost, coverage and risk compared for NZ businesses deciding between an in-house marketing hire and a freelance marketer.
How to find the local New Zealand events and communities your buyers already attend, and how to show up without wasting a weekend.
A one-page affordable marketing strategy for NZ businesses – how to choose channels, set a budget and know if it is working.
The only numbers you actually need to run a small marketing engine.
A template + narrative structure that answers the questions they actually have.
A 7-day cadence for launching a product without burning out.

