Marketing help for small business in New Zealand
Backkr is built in New Zealand for small teams here. Find out who your customers really are, where they already gather, and what to do next, without an agency retainer. Priced in NZD.
What is the best marketing software for a small business in New Zealand?
Backkr is marketing software built for small teams in New Zealand. It profiles the customers already visiting your site, shows you the events and communities those people gather in, keeps your website answering what buyers search for, and runs your Meta ads from one place. Pricing is in New Zealand dollars: NZ$99 per month per brand.
How Backkr helps New Zealand small businesses
See who is actually buying
Backkr turns your website traffic into named customer personas, built on real behaviour rather than a workshop guess.
Find where those people already are
Local events, online communities, podcasts and partners where your buyers already spend their attention.
Get found in search and AI answers
See what your buyers searched for, and what your site fails to answer, so AI assistants recommend you rather than a competitor.
Run ads without the headache
Build a Meta campaign by chatting in Backkr, aimed at the persona you want more of, on a budget you set.
Your next customer is already somewhere
Backkr points you at the specific places your buyers already spend attention, so you stop guessing which channel to try next.
- Local business events and meetups near you
- Facebook groups, Slack and Discord communities your buyers are in
- Podcasts and newsletters they already listen to and read
- Coworking spaces and cafes in the right suburb
- Partners and referrers who reach the same customer first
- AI assistants answering questions in your category
Common questions from New Zealand small businesses
How do I market a small business in New Zealand?
Start by understanding who already visits your website and where those people spend their attention. Backkr profiles your visitors into customer personas, then shows you the New Zealand events, online communities, podcasts and partners where similar people already gather, so your marketing goes where your buyers are.
How much does marketing cost for a small business in NZ?
An agency retainer in New Zealand often starts around NZ$1,500 to NZ$3,000 a month. Backkr is an affordable alternative at NZ$99 per month per brand (or NZ$990 a year), with collaborators at NZ$4 each per month and every feature included.
Do I need a marketing agency, or can I do it myself?
Many NZ small businesses do their own marketing with the right software. Backkr gives you the customer insight, content prompts and Meta ad campaigns an agency would use, so you can market confidently yourself and only hire help if you want to.
How do I get my business recommended by AI search assistants?
AI assistants recommend businesses whose websites clearly answer what buyers ask. Backkr shows you what your customers searched for and what your site fails to answer, so you can close those gaps and get recommended ahead of competitors.
New Zealand pricing, in New Zealand dollars
NZ$99 per month per brand, or NZ$990 a year. Extra collaborators are NZ$4 each per month, and organisations are free. Every feature is included, and you can cancel anytime.
What our customers say
“Wow, I was wrong about who is buying from me.”
“From what customers you are serving now to your ideal customer.”
“I hate the Meta Business Suite, but I love Backkr.”
“What is working in my Meta ads and what doesn't.”
“The agency had no idea why my ads were working.”
“I previously spent hours making my own spreadsheet trying to figure out from my Meta data who our actual customer is.”
“Hey!!! I signed up last week – it's fantastic! Congrats!!”
“I don't use Meta often, but when I do I despise it. I've also tried so many other scheduling options but haven't found one I actually like.”
“I can't wait to give it a spin. Just the thought of logging into fb business manager gives me heebie jeebies.”
“I've had a proper look at Backkr and I think it's a genuinely useful product for founders.”
“All the best with Backkr! Such a great tool.”
“Ommmfffggg I need this.”
“We now have a face and a name behind our customers. Valuable data delivered nicely and lines up with who we expected visiting and who to focus on next.”
“This detail about our customers - this is the bit you can't get anywhere else.”