Terms & Conditions

Backkr Limited
Effective Date: 16 August 2026 · Last Updated: 18 August 2026

These Terms and Conditions ("Terms") govern your use of https://www.backkr.com ("Site" or "Service"), a SaaS platform owned and operated by Backkr Limited ("Backkr", "we", "us", or "our"). By using this Site, you confirm that you have read, understood, and agree to be bound by these Terms.

Service Description

Backkr provides a software-as-a-service (SaaS) platform that delivers:

Customer Profile Analysis (AI-driven analysis of website visitors and connected marketing channels)
Marketing Plan Generation (automated creation of personalised marketing strategies and action plans)
Website Analysis Tools (recommendations for improving website content, SEO, and conversion rates)
Content Generation (AI-assisted creation of marketing content tailored to your customer profiles)
Analytics Integration (connection with Google Analytics 4, Google Search Console, Meta, LinkedIn, and TikTok to extract behavioural and performance insights)

Our Service is delivered entirely online as subscription software.

Third-Party Platform Integrations

To provide full Service functionality, Backkr integrates with the following third-party platforms. Your use of these integrations is subject to both these Terms and the respective platform's terms and policies:

1. Google Analytics 4 and Google Search Console

Backkr accesses Google Analytics 4 (GA4) and Google Search Console (GSC) via Google's official APIs to provide analytics insights. By connecting your Google account to Backkr:

You authorize Backkr to access your GA4 and GSC data on your behalf
You understand that Google's data is subject to Google's terms and data policies
You acknowledge that Backkr acts as a processor of Google data under the Google API Services User Data Policy

See Section 2.4 below for full Google API Services compliance details.

2. Meta (Facebook & Instagram) Marketing API

Backkr accesses Meta's Marketing API to retrieve ad account performance, audience insights, and organic page analytics. By connecting your Meta ad account to Backkr:

You authorize Backkr to access your Meta ad account data
You understand your data is subject to Meta's Platform Policy and Terms of Service
You acknowledge that you have the necessary authorization to grant Backkr access to your ad account
You certify that your business complies with Meta's Advertising Standards and Platform Policy
You acknowledge that if you use Meta Pixel on your website, that data is collected by Meta and is subject to Meta's privacy policy

See Section 2.5 below for full Meta compliance details.

3. LinkedIn and TikTok

Backkr may integrate with LinkedIn and TikTok APIs to provide campaign performance and organic analytics. Use of these integrations is governed by LinkedIn's and TikTok's respective terms and data policies.

4. Google API Services Compliance

Backkr's use of Google API Services (including Google Analytics 4 and Google Search Console) complies with the Google API Services User Data Policy:

Backkr accesses only the specific Google user data necessary to provide analytics insights to your account
Backkr does not use Google user data for any purpose other than providing the Service (analytics, insights, and recommendations)
Backkr does not use Google data for advertising, marketing profiling, or any secondary purposes
Backkr does not transfer or sell Google data to third parties
Backkr implements appropriate security measures to protect Google data in transit and at rest (see Section 3.6)
Backkr retains Google data only as long as necessary to provide the Service (see Privacy Policy Section 11 for retention periods)

You may revoke Backkr's access to your Google account at any time through your Google Account settings. To revoke access: (1) Visit myaccount.google.com/permissions; (2) Find "Backkr" in connected apps; (3) Click to remove. Revocation is effective immediately.

5. Meta Platform Policy Compliance

Backkr's use of Meta's Marketing API complies with Meta's Platform Policy:

Backkr accesses only the ad account data, audience insights, and campaign metrics necessary to provide analytics and recommendations
Backkr does not use Meta data for any purpose other than providing insights within your Backkr account
Backkr does not use Meta data for retargeting, audience segmentation, or advertising purposes external to Backkr
Backkr does not store or use individual-level user data from Meta audiences
Backkr does not share or sell Meta data to third parties
Backkr implements secure storage and transmission of Meta data (encrypted in transit and at rest)

You may revoke Backkr's access to your Meta ad account at any time through Meta Business Manager. To revoke access: (1) Open Meta Business Manager; (2) Navigate to System Users or Apps and Websites; (3) Remove "Backkr" from authorised apps. Revocation is effective immediately.

6. Data Access and Authorisation

By connecting any third-party platform to your Backkr account, you:

Represent that you have the authority to grant access to that platform account
Certify that you own or have permission to access the account (e.g., if an agency accessing a client's ad account)
Agree that Backkr acts as a data processor for that platform's data
Acknowledge that Backkr is not responsible for your unauthorized access or violation of the third-party platform's terms

Intellectual Property

All content, software, designs, text, graphics, logos, and other materials available on our Site are the exclusive property of Backkr and protected by copyright, trademark, and other intellectual property laws. You may not copy, reproduce, distribute, modify, or create derivative works without express written permission.

Ownership of Your Outputs

You own all personas, reports, strategy recommendations, marketing plans, and other outputs generated by Backkr from your data. Backkr retains no ownership or licensing rights over these outputs. You are free to:

Use outputs for any business purpose (internal or client-facing)
Modify, adapt, or expand outputs as you see fit
Share outputs with your team, clients, or agencies
Publish outputs (subject to not revealing Backkr's underlying methodology or trade secrets)

Backkr may request permission to use anonymised, high-level outputs (e.g., "Customer reduced ad spend by 30% through AI-driven insights") as case studies or testimonials in marketing materials. You may decline this request at any time.

Subscriptions, Pricing and Billing

1. Subscription Plans

Backkr offers monthly and annual subscription plans. Pricing varies by country and is displayed on the Stripe activation page and pricing page at https://www.backkr.com/pricing at the time of purchase.

2. Automatic Renewal

Your subscription automatically renews at the end of each billing period until you cancel. You will receive an invoice or notification before each renewal.

3. Payment Processing

All payments are processed securely through Stripe. We accept major credit cards and debit cards. You authorize Backkr to charge your payment method for all fees and charges due under your subscription plan.

4. Cancellation

You may cancel your subscription at any time through your account settings or the Stripe Customer Portal. Cancellations take effect at the end of your current billing period. You will retain access to the Service until the end of your paid billing period.

5. Refunds

Subscription fees are non-refundable except where required by applicable consumer protection laws. If you cancel mid-month, you will not receive a refund for the unused portion of your subscription.

6. Data Export Upon Cancellation

Upon cancellation of your subscription, you may export your generated reports, personas, and insights in standard formats (PDF, CSV) within 30 days of cancellation. After 30 days, exported data will be deleted from Backkr's systems. To export your data, contact team@backkr.com.

User Accounts and Data

You must provide accurate, complete information when creating an account. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.

Depending on the plan and integrations you enable, our Service may require connection to one or more of Google Analytics 4 (GA4), Google Search Console, Meta, LinkedIn, and TikTok. You grant us permission to access and analyse data from any platform you choose to connect, solely to provide our Service.

We collect and process personal data in accordance with our Privacy Policy. You consent to our collection and use of data as described in the Privacy Policy.

We reserve the right to suspend or terminate your account if you: (a) breach these Terms; (b) fail to pay subscription fees when due; (c) use the Service for illegal or harmful purposes; or (d) violate third-party intellectual property rights.

AI-Generated Content and Recommendations

Our Service uses artificial intelligence to generate marketing recommendations, personas, content suggestions, and business insights. While we strive for accuracy:

AI-generated content is provided "as is" without warranty of accuracy, completeness, or suitability for your specific business
You are solely responsible for reviewing, testing, and approving any AI-generated content before use in your business
Backkr does not warrant that recommendations will achieve specific business results, sales targets, or ROI
Our Service does not constitute legal, financial, professional business advice, or medical advice
You should test recommendations in live campaigns and consult with appropriate professionals before making significant business decisions
We are not liable for losses, damages, or consequences arising from reliance on AI-generated content

Backkr's personas and recommendations are generated from your aggregated analytics data and are intended as starting points for further research, not as ground truth. Personas may reflect bias in input data or inherent LLM limitations.

Service Availability and Modifications

We target 99.9% uptime for the Service, excluding scheduled maintenance and force majeure events, but do not guarantee uninterrupted access. Scheduled maintenance may occur with 48 hours' notice where practicable.

We reserve the right to modify, update, add, or discontinue features, integrations, or functionality at any time with reasonable notice (minimum 30 days for material changes that negatively impact functionality). A separate Service Level Agreement (SLA) is available on request for customers who require formal uptime commitments. Contact team@backkr.com.

Limitation of Liability

To the fullest extent permitted by law:

Backkr shall not be liable for indirect, incidental, special, consequential, or punitive damages
Backkr shall not be liable for loss of profits, revenue, data, business opportunities, or anticipated savings
Backkr shall not be liable for damages arising from: use of the Service; reliance on AI-generated content; third-party platform downtime; or data loss
Our total aggregate liability to you shall not exceed the amount you paid in subscription fees in the 12 months immediately preceding the claim, or NZ$500, whichever is greater

Some jurisdictions do not allow limitations of liability, so these limitations may not apply to you. In that case, our liability is limited to the extent permitted by law.

Indemnification

You agree to indemnify and hold harmless Backkr, its officers, directors, and employees from any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from or relating to:

Your violation of these Terms
Your use of the Service in violation of applicable law
Your violation of third-party intellectual property, privacy, or other rights
AI-generated content created using your data that infringes or violates third-party rights
Your violation of Google's or Meta's platform policies or terms

Consumer Protection Law

Nothing in these Terms is intended to exclude, restrict, or modify any rights you have under applicable consumer protection laws that cannot be excluded, restricted, or modified.

Service Continuity and Termination

If Backkr Limited ceases to operate the Service:

We will provide at least 30 days' notice in writing and via email to all customers
During this period, you may export your data (reports, personas, insights) in standard formats (PDF/CSV)
Following the 30-day period, all customer data will be permanently deleted from our systems
We will make reasonable efforts to provide data export assistance if requested
Upon service termination, all connected integrations (Google Analytics, Meta, etc.) will be immediately revoked

Data Processing and Security

We process personal data in accordance with our Privacy Policy and applicable data protection laws. We implement appropriate technical and organisational measures to protect your data, including encryption in transit and at rest, access controls, and secure storage of credentials. For full details, see our Privacy Policy.

Governing Law and Jurisdiction

These Terms are governed by the laws of New Zealand, without regard to conflicts of law principles. Any disputes arising under or relating to these Terms shall be subject to the exclusive jurisdiction of the District Court and High Court of New Zealand. You agree to submit to the jurisdiction of the New Zealand courts.

Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.

Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Backkr regarding the Service and supersede all prior negotiations, understandings, and agreements.

Changes to These Terms

We may update these Terms from time to time. Material changes will be communicated via email. Continued use of the Service after such changes constitutes acceptance of the updated Terms.

Waiver

No waiver of any provision of these Terms shall be effective unless in writing and signed by Backkr. Failure to enforce any right or provision shall not constitute a waiver of that right or provision.

Contact Us

If you have questions, concerns, or complaints about these Terms, please contact us:

Backkr Limited
Ministry of Awesome, Christchurch, New Zealand
Email: team@backkr.com
Phone: +64 27 766 4199
Website: https://www.backkr.com