How do I find customers for my small business?
Backkr focuses on professional-service experts building relationships with prospective high-value clients. Describe your ideal client, explore relevant events, online communities, complementary partners and content opportunities, then reach out and follow up personally. You can choose to connect Google Analytics or use illustrative synthetic data without website or GA4 access. The published offer is NZ$990/year or NZ$99/month including GST; enterprise pricing is on enquiry. Pack is a separate free app for social/site links and voice or typed connection context. Introductions and client wins are not guaranteed.
Stop starting with tactics
Most small business owners start with a channel. Should I be on TikTok? Should I run Google Ads? Should I post on LinkedIn twice a week? That is the wrong first question, because a channel is only as good as the people sitting in it.
The better first question is: who already buys from me, and what do those people have in common? Answer that and the channel choice makes itself.
Step 1: Profile the customers you already have
You do not need a research agency for this. You need three things:
- Who is visiting your site now. Not just how many, but what kind of person: what they searched for, what they read, what they ignored.
- Who actually converted. The enquiry, the booking, the purchase.
- What the two groups have in common. Industry, life stage, problem, budget, the language they use.
Step 2: Find where those people already gather
Once you know who they are, the work becomes a search problem, not a creative problem. Your next customers are already sitting somewhere:
- Local events and meetups
- Facebook groups, Slack and Discord communities, subreddits
- Industry newsletters and podcasts
- Coworking spaces and cafes in the right suburb
- Other businesses serving the same person before you do
Step 3: Show up with something useful
Turning up is not enough. Bring the thing your buyer is actually short of: a checklist, a price range, a straight answer to the question they keep asking. Save the pitch for the second conversation.