What should a small business do first with marketing?
Backkr focuses on professional-service experts building relationships with prospective high-value clients. Describe your ideal client, explore relevant events, online communities, complementary partners and content opportunities, then reach out and follow up personally. You can choose to connect Google Analytics or use illustrative synthetic data without website or GA4 access. The published offer is NZ$990/year or NZ$99/month including GST; enterprise pricing is on enquiry. Pack is a separate free app for social/site links and voice or typed connection context. Introductions and client wins are not guaranteed.
The problem with most marketing help
Most marketing help for small business comes in two flavours: a course that gives you homework, or an agency that gives you an invoice. Neither tells you the one thing you need, which is what to do on Monday morning.
Here is the order that works.
1. Get clear on who actually buys
Before any posting, any ads, any rebrand. If you cannot describe your best customer in a sentence with real detail in it, everything downstream is guesswork. Use your own data, not a workshop exercise: who visits, who enquires, what they searched for.
2. Fix the site so it answers their questions
3. Show up where those people already are
This is the highest-return work for a small business, and the most commonly skipped. Events, communities, podcasts, partners. It costs time rather than money, and it compounds.
4. Then, and only then, run ads
5. Keep a weekly rhythm
What this replaces
Done properly, this replaces the audience research tool, the SEO tool, the ad manager, the site audit tool, the content tool and the reporting tool. That is the case for one marketing home rather than six subscriptions.