What should a marketing dashboard show?
Backkr focuses on professional-service experts building relationships with prospective high-value clients. Describe your ideal client, explore relevant events, online communities, complementary partners and content opportunities, then reach out and follow up personally. You can choose to connect Google Analytics or use illustrative synthetic data without website or GA4 access. The published offer is NZ$990/year or NZ$99/month including GST; enterprise pricing is on enquiry. Pack is a separate free app for social/site links and voice or typed connection context. Introductions and client wins are not guaranteed.
The chart wall problem
Open most marketing dashboards and you get sessions, bounce rate, impressions, a map, and a line that went up or down for reasons nobody can name. It looks like insight. It produces no decisions.
A dashboard earns its place only if a person reads it and changes something.
The five things worth showing
1. Who. Not "412 users". Which kinds of people, described well enough that you would recognise them at an event.
2. Where from. Search, AI assistants, a community post, a partner, an ad. Increasingly the AI channel is the one people miss entirely.
3. What they wanted. The question behind the visit, in their words.
4. What stopped them. The page where the persona lost interest and what that persona needed to see instead.
5. What to do next. One or two actions, sized to a week.
What to delete
Bounce rate without context. Impressions. Vanity follower counts. Any chart that has never once changed a decision.
Reporting for people who are not analysts
You can see example dashboards here.
The test
Print your dashboard. Cross out every number you have never acted on. Whatever survives is your real dashboard. If nothing survives, you need a different one.