Your Customers
Stop marketing to a fictional "Sarah, 34, loves yoga."
Most marketing decisions rest on hunches or a persona written once in a workshop. Nobody has checked it against real behaviour since.
Budget gets spent inefficiently, messaging misses the mark, and obvious opportunities sitting in your own data stay invisible.
With Backkr, you see real behaviour, not a made-up persona. You know who your customer actually is, what they search for, where they spend time, and how they move from first look to purchase.
Guessed personas built on assumptions.
A picture of your real customers, built from actual behaviour.
How it works
- 1
Connect your website, analytics, and social accounts. Backkr reads the behaviour already sitting in them.
- 2
Backkr groups your real visitors and buyers into segments based on what they search for, what they read, and what they convert on.
- 3
Each segment comes with the language they use, the objections they raise, and the channels they came from.
- 4
Segments update as new behaviour comes in, so the profile never goes stale.
Anyone whose marketing still starts with a made-up persona.
The right customer not buying from you or visiting your site? Try out Go To Market persona and reach your first ideal customer.
Start now