The Marketing Strategy
Senior-level strategic thinking, without the senior-level salary.
You face a false choice: stay invisible, or hire an agency that costs thousands a month and isn't accountable for the result.
Most businesses bootstrap DIY marketing with no training, burn out, or accept lower visibility as the cost of staying lean.
With Backkr, you get senior-level thinking sized to your budget, with no agency markup and insights you can act on the same week.
A plan copied off Instagram.
A CMO-grade plan sized to whatever budget you actually have.
How it works
- 1
Backkr starts from your real customer data, your budget, and the time you can genuinely give marketing each week.
- 2
It picks a small number of channels worth committing to, and says plainly which ones to ignore for now.
- 3
Each channel gets a target, a budget share, and the actions that make it work.
- 4
The plan adjusts as results come in, so it stays a live document rather than a slide deck.
Anyone who's never had a "real" plan before.