Web Audit
No more losing customers to something fixable nobody ever checked.
The site was signed off at launch and has been assumed fine ever since. Pages slow down, links rot, and mobile friction creeps in without announcing it.
Enquiries stop arriving and nobody knows why, because the thing that changed was never on anyone's list to check.
With Backkr, you see what each persona experienced and what they need to convert, so you can update your site on mobile or desktop before more visitors drop off.
Assuming the site's "done."
A persona-led read of what's helping or stopping people from converting.
How it works
- 1
Backkr crawls your site on a schedule and tests it the way a customer would use it, on mobile and desktop.
- 2
It flags dead links, slow pages, missing metadata, and navigation that traps people.
- 3
Results are explained through your customer personas so you can see why they did or didn't convert.
- 4
You read what each persona needs to convert, then edit your mobile or desktop site to match.
Anyone whose site hasn't been properly checked since launch.