01 / Partners' time
Partner events planner
Which events, associations and conferences are worth each partner's time, by practice area, plus follow-up so contacts become matters.
For New Zealand law firm marketers
Marketing a whole law firm, on your own?
Backkr shows you which events are worth each partner's time, keeps every practice area on one plan, and tells you exactly what to fix so the firm shows up in Google and AI search.
You're a team of one. Backkr makes you work like a team of five.
Five jobs, one marketer
You're doing the work of a team, and none of it is ever finished.
Promoting every practice area
Each partner wants attention, and there's no clear way to decide which area gets what.
Managing partners' time and events
Partner hours are expensive and scarce. Invitations pile up, and nobody knows which events actually bring work.
Showing up in AI search
Clients now ask ChatGPT, Google AI Overviews and Perplexity for “a good employment lawyer in Christchurch”. The firm may not appear.
Keeping the website current
Practice pages go stale, new partners aren't added, and updates queue behind everything else.
Proving it works
The partners' meeting wants results, but data is scattered across tools.
One new commercial or estate client can be worth tens of thousands in fees over time. A partner evening spent in the wrong room is a real cost.
What you can use
Everything a one-person marketing team needs to market a whole firm.
02 / Partners' time
Referral network
Accountants, financial advisers, real estate agents and business groups that refer work for each practice area.
03 / AI search
AI search visibility
Whether the firm appears in Google and AI answers for “[practice area] lawyer [city]”, and what to fix.
04 / Website
Website fixes, ranked
The few page and copy updates that will make the biggest difference, so the backlog has an order.
05 / Every practice area
Practice area hub
Each practice area gets its own ideal-client profile, plan and priorities, all in one place.
06 / Proving it works
Partners' meeting report
A plain-English summary of what's working, ready to share with partners. Room-by-room reporting is coming soon.
Knowing where to focus, for every practice area and every partner hour.
Start nowA week with Backkr
Same week. A very different marketer.
Monday
WithoutInbox full of event invites and partner requests.
With BackkrWeekly brief: 3 events worth partners' time this month, by practice area.
Tuesday
WithoutGuessing which practice page to update.
With BackkrWebsite fixes ranked: update the employment law page first.
Wednesday
WithoutWondering if the firm shows up in AI answers.
With BackkrAI visibility check for each practice area, with the gaps flagged.
Thursday
WithoutChasing partners for event follow-ups.
With BackkrFollow-up list from last week's events, ready to send.
Friday
WithoutBuilding a partners' meeting report from scratch.
With BackkrPlain-English summary, ready to share.
Who it's for
Built for the marketer, sold to the partners' meeting.
You, the solo firm marketer
- Marketing or business development manager or coordinator, sometimes part-time
- Covers property, family, employment, commercial, wills and estates, litigation and more
- Day to day: partner events, sponsorships, newsletters, LinkedIn, website updates, awards, reporting to the partners' meeting
- Values time, clarity on priorities and proof to show partners
Your buyer, the managing partner
- Runs the firm and signs off on marketing spend
- Focused on billable hours, client relationships and a few key events
- Covers the firm's growth and partner productivity
- Values return on investment, reputation and partner time well spent
Not for now: large firms with full marketing teams and agencies, and sole practitioners with no marketing role.
Also in the product
More ways to keep every practice area moving.
Content Planner. One calendar across all practice areas.
Brand Book. Keeps every partner's LinkedIn posts and articles in the firm's voice.
Podcasts & Content. Speaking spots and guest appearances for partners.
The Marketing Strategy. A ready-made plan, with 30/60/90 day steps, to take to the partners' meeting.
Built for marketers doing it all, alone.
Backkr is the extra pair of hands for in-house law firm marketers. It shows which events, associations and referral partners are worth each partner's time. It keeps marketing for every practice area on one plan and flags the website and AI-search fixes that matter most. It's built for marketers doing it all, alone.
Backkr is Christchurch-based and women-owned, founded in 2025 by Kate Radcliffe-Reid.
Backkr is a marketing tool, not a legal service. Law firm marketing must meet the Lawyers and Conveyancers Act (Lawyers: Conduct and Client Care) Rules 2008 and the Fair Trading Act 1986. We never make unverifiable claims or outcome promises on a firm's behalf, and any templates Backkr suggests should be checked by the firm before publishing.
Questions law firm marketers ask
How does a one-person law firm marketing team market a whole firm?
By knowing where to focus. Instead of reacting to whichever partner asked last, one marketer can keep every practice area on a single plan, put partners in the events worth their time, keep the website current and check the firm's AI search visibility – all from one place. Backkr is built to be that place for New Zealand law firm marketers.
How can a law firm show up when clients ask AI for a lawyer?
Clients increasingly ask ChatGPT, Google AI Overviews and Perplexity for “a good employment lawyer in Christchurch”, and firms only appear if their websites answer the questions behind those searches clearly. Backkr's AI search visibility check shows whether the firm appears for each practice area, and which website fixes will make the biggest difference.
Which events are worth a partner's evening?
The ones attended by the people who refer and instruct in each practice area: industry associations, referral partners such as accountants and advisers, and the business groups around your city. Backkr ranks events, associations and referral partners by practice area, and helps with follow-up so a partner evening turns into relationships and, in time, matters.
Does Backkr replace me or my agency?
No. Backkr is the extra pair of hands for a marketer doing it all alone – it tells you where to focus, but you stay the expert and the decisions stay yours. It is not an agency retainer, and any templates or copy it suggests should be checked by the firm before publishing.
Who is Backkr for?
In-house marketing and business development managers at New Zealand law firms with 4–15 partners and 4–8 practice areas, who are often the only marketer. It isn't built for large firms with full marketing teams, for agencies, or for sole practitioners with no marketing role.
Can Backkr show the partners what marketing is doing?
Yes. Backkr builds a plain-English summary of what's working, by practice area, ready to share at the partners' meeting – which events partners attended, which website and AI-search fixes were made, and what came of them. Room-by-room reporting is coming soon.
One marketer. Every practice area. Every partner hour counted.