Volunteers
Volunteer expos, university clubs, retirement and newcomer groups, corporate volunteering days, community Facebook groups.
For New Zealand charities and not-for-profits
Your cause has more supporters out there. Let's find them.
Backkr shows New Zealand not-for-profits where future donors, volunteers and partners already gather, in your community and online, with a simple plan built for a team of one.
No big budget. No marketing degree. More time for the mission.
The reality for small charities
The same 50 people come to everything.
Your supporters are out there – at community events, in local businesses, in online groups and in workplaces that want to give back. But finding them takes research time small teams don't have. So the same small circle carries the organisation.
- “We do incredible work, but nobody knows about us.”
- “The same 50 people come to everything.”
- “I don't have time to work out where to find new supporters.”
Your cause already has more supporters out there. They just haven't met you yet.
Where supporters and partners are
The people who care already gather in known places.
Every kind of supporter has its own rooms. These are where they tend to show up.
Individual donors
Community events and markets, school and church communities, interest groups linked to your cause, local online groups.
Corporate partners and sponsors
Chambers of commerce, business breakfasts, BNI chapters, businesses with community or sustainability programmes.
Service clubs and community funders
Rotary, Lions, Zonta and similar clubs, plus local community networks that want a cause to get behind.
Event-goers and advocates
Local festivals, awareness weeks, sports events, podcasts and community radio where your story gets heard.
And here's a quiet advantage: Backkr's other audiences – advisers, agents, law firms, trade businesses – are local businesses that often want a cause to support. The right introduction can work both ways.
A plan built for a team of one
Find the people who already care.
A simple weekly rhythm, so marketing stops eating programme time.
01
Know who you're looking for
Get clear on your likely donors, volunteers and partners, so the rooms you choose have a reason to fit.
02
Find where they gather
See the community events, groups, businesses and online spaces connected to your cause, locally and online.
03
Show up and share your story
Go, tell the story of the work in a way that respects the people you serve, and let the room meet your mission.
04
Follow up properly
Turn every conversation at a stall or event into a tracked follow-up, so a chat becomes a volunteer, donor or partner.
05
Show the board what worked
Keep the relationships you start in one place. Room-by-room impact reporting is coming soon.
What you can use
Everything built around supporters, not sales.
01 / Know
Your supporters
Profiles of your likely donors, volunteers and partners, so you know who you're looking for and which conversations matter.
02 / Find
Where your supporters gather
Community events, groups and online spaces connected to your cause, so a small team can stop guessing where supporters might be.
03 / Find
Values-aligned partners
Businesses, service clubs and organisations likely to sponsor, partner or volunteer as a team – people who want to back a cause like yours.
04 / Show up and follow up
Supporter follow-up
Turns every conversation at a stall or event into a tracked follow-up, so a chat becomes a volunteer or donor. Use your in-app event pack and mobile QR codes.
05 / Show up
Share your story
Local podcasts, community radio and media where your cause gets heard – storytelling that celebrates the people doing the work.
One conversation at the right stall or event can do more than a month of posts nobody sees.
Start nowAlso in the product.
Alongside the supporter-finding work, Backkr covers the quieter jobs that keep a small organisation visible – so the people who are looking for a cause like yours can actually find you.
Show up in search and AI
Be visible when people search or ask AI things like "where can I volunteer in Christchurch?" or "charities supporting this cause".
One simple content calendar
Plan appeals, awareness weeks and events in one place, without it eating your programme time.
More completed forms
Gentle improvements so more people finish your donate and volunteer forms on the website you already have.
Impact you can show the board
Coming soon – reporting that reframes what you did into impact you can show funders and the board.
And to be plain about what we don't do: Backkr doesn't find or write grant applications. It's for finding and keeping the people who support the mission.
Built for the people holding the mission up.
Backkr helps New Zealand charities and not-for-profits find more donors, volunteers and partners without a big marketing budget. It pinpoints the community events, groups, businesses and online spaces where people who care about their cause already gather. It then gives a simple plan to show up, tell their story and follow up.
Built for the comms, marketing or fundraising person at a small-to-mid New Zealand charity – roughly 2–30 staff – or the general manager doing it themselves. Backkr is Christchurch-based and women-owned, founded in 2025 by Kate Radcliffe-Reid.
Marketing claims fall under the Fair Trading Act 1986, and supporter and donor data is handled under the Privacy Act 2020. Registered charities have their own reporting duties with Charities Services, and nothing in Backkr blurs them.
Questions not-for-profits ask
How does a small charity in New Zealand find more donors and volunteers?
Start with where people who care already gather. Volunteers show up at volunteer expos, university clubs, corporate volunteering days and community Facebook groups. Donors are at community events and markets, school and church communities, and local online groups. Backkr shows a small New Zealand charity exactly which events, groups, businesses and online spaces connect them with future supporters, then gives a simple plan to show up, tell the story and follow up.
How do we find corporate sponsors and partners for a not-for-profit?
Look for businesses that already want a cause to support. Chambers of commerce, business breakfasts, BNI chapters and businesses with community or sustainability programmes are all rooms where potential sponsors gather. Backkr identifies the businesses, service clubs and organisations likely to sponsor or partner with a cause like yours, so a one-person team can build those relationships without an agency.
Is Backkr made for charities with no marketing budget?
Yes. Backkr is built for the person doing marketing, comms or fundraising at a small-to-mid New Zealand charity, often part-time and often alone. It replaces guesswork and scattered research with a clear picture of where supporters gather and a simple weekly plan, so marketing stops eating programme time and every dollar goes further.
Does Backkr write our grant applications?
No, and it's worth saying plainly. Backkr doesn't find or write grant applications. It helps you find the people who already care about your cause – donors, volunteers, partners and event-goers – and gives you a plan to reach and follow up with them.
We're a team of one and already stretched. How much time does Backkr take?
Backkr is designed for exactly that situation. Instead of hours of research, you get the events, groups and partners connected to your cause in one place, plus a simple weekly plan. Most of the work is showing up and following up – and the follow-ups are tracked for you, so nothing gets lost between the event and Monday morning.
Who is Backkr for in the not-for-profit sector?
The comms, marketing or fundraising person at a New Zealand charity with roughly 2–30 staff, or the general manager doing it themselves. It isn't built for large organisations with a full marketing team, and it doesn't replace your donor database or grant-management tools.
Less time guessing, more time on the mission