Downsizers
Kids have left; thinking about a smaller home or a retirement village.
Bowls and golf clubs, Rotary and Lions, retirement village open days, downsizing seminars, U3A groups.
For New Zealand real estate agents
Be in the room before the sign goes up.
Homeowners list with the agent they already know. Backkr shows you the events, groups and referral partners in your patch where future sellers already are, so you're the first call when they're ready.
No cold calls. No bought leads. Just the right rooms.
How listings are actually won
Most homeowners call the agent they already know.
By the time they're googling "appraisal", the listing is often already decided. The agent who wins is the one who was in the room months earlier.
- “I'm always chasing this month's listings instead of building next quarter's.”
- “Letterbox drops and Facebook ads feel like shouting into the void.”
- “I know relationships win listings, but I don't know where to find the people about to sell.”
- “Every other agent is at the same open homes and the same networking breakfast.”
Listings go to the agent people already know. Backkr makes sure that's you.
Where future sellers actually are
Life moments that lead to a sale.
A sale usually starts with something happening in someone's life. These are the moments, and the places the people living them tend to show up.
Upsizing families
New baby, kids starting school, needing more space.
School fundraisers, early childhood centres, sports clubs, Plunket groups, local markets.
Investors
Rebalancing a portfolio or cashing out.
Property investor associations, business networking groups, accountant and adviser events.
Relocators
New job, moving cities.
Business associations, newcomer groups, workplace and industry events.
Local business owners
Selling the business or the family home alongside it.
Chambers of commerce, business breakfasts, BNI chapters.
Building relationships three to twelve months before a sale is the cheapest way to fill a pipeline, and it doesn't depend on ad spend.
The agent journey
Be in the right room. Make it count.
Find the rooms where your future sellers already are, and be their first call when they're ready to list.
01
Know your future sellers
Get clear on who is most likely to list in your patch, so the rooms you choose have a reason to fit.
02
Find the rooms and partners in your patch
See the events, clubs, school and sports groups, online groups and referral partners around your suburbs.
03
Show up and follow up
Go, add value to the room, and turn every conversation into a follow-up that doesn't get lost.
04
See who's interested in your patch
Look at the audience patterns behind your listing views: area, interests, and the communities people belong to.
05
Track which rooms become appraisals
Keep the relationships you start in one place. Room-by-room reporting is coming soon.
What you can use
Everything you need to be the agent your patch already knows.
01 / Know
Your future sellers
Understand the homeowners most likely to list in your patch – downsizers, upsizing families, investors – so you know which conversations are worth having.
02 / Find
Your patch, in real life
Community events, clubs, school and sports groups, and local online groups where the people in your patch already gather.
03 / Find
Referral partners
Brokers, advisers, lawyers, village managers and others who hear about a sale before an agent does, and are worth a genuine two-way relationship.
04 / Show up and follow up
Relationship follow-up
Every conversation becomes a tracked follow-up, so a chat at the school fair can become an appraisal. Use your in-app event pack and mobile QR codes at each event.
05 / See
Who's watching your patch
Listing visitor insights show the profile of people viewing your listings: area, interests, and the events and communities they're part of. Today's browsers are often tomorrow's sellers.
One conversation at the right event can be worth more than a year of shouting into the void.
Start nowThe people who hear about a sale first.
Plenty of sellers tell someone else before they call an agent. Backkr helps you build genuine two-way relationships with those people, the same way it helps advisers, accountants and lawyers find the rooms worth being in.
Mortgage brokers and financial advisers
Clients restructuring, retiring or releasing equity.
Lawyers and conveyancers
Estate planning, relationship property, business sales.
Accountants
Business owners selling up or restructuring.
Retirement village sales managers
Residents-to-be who need to sell their home first.
Builders and renovators
Owners deciding between renovating and moving.
Movers, stagers and storage companies
Relocations and downsizers.
Also in the product
More ways to stay in front of your patch.
Local spotlight. Community podcasts, suburb newsletters and market-update talks where you can share what you know about your patch.
Be the agent AI recommends. Show up when people search or ask who the best agent in your suburb is.
Appraisal campaigns for your patch. Paid campaigns when you want a lift, kept secondary to the relationships doing the real work.
Your patch this week. Coming soon – a weekly brief of events, new partners and follow-ups due.
Which rooms brought listings. Coming soon – reporting so you can see where your appraisals started.
Built for agents who'd rather be in the patch.
Backkr helps New Zealand real estate agents win more listings by being known before homeowners decide to sell. It pinpoints the community events, clubs, groups and referral partners in an agent's patch where future sellers already gather. It then gives them a simple plan to show up, follow up and be the first call.
Built for licensed residential salespeople working a defined patch, from solo agents to small teams inside an agency brand. Backkr is Christchurch-based and women-owned, founded in 2025 by Kate Radcliffe-Reid.
Backkr is a marketing tool, not a lead supplier. Agent marketing must meet the Real Estate Agents Act 2008 (Real Estate Authority) and the Fair Trading Act 1986. Listing visitor insights show audience patterns, never private details about named individuals, and are reviewed against the Privacy Act 2020.
Questions agents ask
How do real estate agents get more listings in New Zealand without buying leads?
Most listings go to an agent the homeowner already knows. The reliable alternative is to become that agent early: find the clubs, school and sports groups, business networks and referral partners in your patch where future sellers already gather, show up regularly, add value, and follow up. Backkr finds those places for New Zealand agents and turns them into a simple plan you can work.
How do I find future sellers in my patch before they list?
Think in life moments rather than door knockers. Downsizers, upsizing families, investors, relocators and local business owners each tend to gather in predictable places, from bowls clubs and school fundraisers to investor associations and business breakfasts. Backkr surfaces the events, groups and communities around a suburb so you can plan where to be months ahead of the appraisal call.
Does Backkr tell me which homeowners are about to sell?
No. Backkr does not reveal private details about named individuals or predict that a specific household is selling. It shows audience patterns, such as the kinds of people viewing your listings and the events and communities they take part in, so you can decide which rooms are worth showing up to.
Is Backkr a CRM?
No. Backkr is a relationship-building and marketing tool that helps agents find the right rooms and referral partners, and keep track of the conversations that start there. Your client records and pipeline stay in your own CRM.
Who is Backkr for?
Licensed residential salespeople in New Zealand who want more listings in a defined patch, from solo agents to small teams working inside an agency brand. It isn't built for commercial agents or property managers, or for agents who only want bought leads.
Do I need a marketing team or an agency to use Backkr?
No. Backkr is designed so an agent can do the relationship-building themselves: see where their future sellers gather, go and add value to the room, then follow up. No agency, no marketing degree, no ad spend required.
Your next listing is already in a room somewhere